Brand Strategist

Job Summary
Defines and steers the emotional, visual, and storytelling direction of the Travelexnow brand.

Functional Responsibilities & Duties

• Translate brand goals into messaging frameworks, campaign concepts, and mood boards

• Lead competitive audits and audience studies

• Define brand tone, personality, and campaign voice

• Assist in developing sub-brand identities (e.g., RUMI, CareFly, Easy Cancel)

Role Responsibilities

• Collaborate with content and creative teams on concept development

• Guide storytelling across platforms, packaging, and PR initiatives

• Ensure coherence in visual and written expressions of the brand

Qualifications

• Degree in Marketing, Communications, Branding, or related

• Experience in building or evolving a brand strategy

• Passion for travel, lifestyle, and modern consumer behavior

• Excellent communication and presentation skills